Social media for trades and construction

Social media management from £299/month — available as a standalone service.

You don't need to purchase website design or SEO. If you just want someone to keep your Facebook and Instagram active and professional, this package is designed for you.

Most trade businesses get told they need social media and never get told why. Here is the honest version.

It will not replace search. Somebody whose roof is leaking today goes to Google, not to Instagram. What social media answers is the other question, the one a customer asks after they have already found you: are these people real, are they still trading, and does the work look any good?

A Facebook page last posted on in 2023 answers that badly. A page showing a job finished last week — photographs, and a sentence about what was actually involved — answers it well. That is most of the value, and it is worth having. It is not magic and I am not going to sell it to you as magic. If you want the half that brings people to you in the first place, that is local SEO and the website itself.

• Facebook business page management. Keeping the page current: posts, the basic information customers check, and the look of it.
• Instagram content planning. A plan for what goes out and when, written around the work you actually do rather than filled with stock images.
• LinkedIn company page content. Worth it where your customers are other businesses — facilities managers, main contractors, commercial clients. Not worth it for most domestic trades, and I will say so.
• Captions and graphics in your branding. Your logo, your colours, your tone. Not a template with your name dropped into it.
• A content calendar you approve. You see the month before it starts and change anything you want.
• Scheduling and publishing, where the platform allows it. There are real limits here and they are set out below.
• Monthly reporting. What went out, what people did with it, in plain English.

I use AI tools for the first draft and for the repetitive half of the job: turning one site visit into several captions, laying out and resizing graphics, suggesting what to post and when.

Then I read every piece before you do, and you approve every piece before it publishes. Nothing goes out on your accounts that neither of us has read.

That is the whole claim. What it buys you is enough content, consistently, at a price that makes sense for a trade business. What it does not do is know your job, your customers or your patch — that comes from you, which is why the next section is the one that decides whether this works at all.

Being straight about this up front is cheaper for both of us than finding out in month two.

• Photographs of your work. This is the one that decides it. AI cannot photograph your job, and a page of graphics with no real work on it fools nobody.
• Enough about each job to write about it. What it was, where, and what made it awkward. Two lines is plenty.
• Approved brand assets. Logo, colours, and anything you would rather was not used.
• Account permissions. Admin or editor access to the pages, granted through Meta Business Suite and LinkedIn's own page roles. The accounts stay yours throughout and I never need your personal password.
• Somebody to approve the calendar. One person, once a month.

If you cannot get me photographs, say so at the start. I would rather tell you this is not worth your money than take it for three months and produce posts about nothing.

I'll plan and create your monthly content using your business updates, project photographs and branding. You'll review everything before it goes live, and I'll handle scheduling across your agreed social media platforms.

Facebook and Instagram business accounts schedule properly through Meta's own tools, and LinkedIn company pages can be scheduled too. That covers most of what a trade business needs.

Some things cannot be scheduled and have to be posted by hand at the time, and the platforms change which is which. Where that happens I will tell you, and we either post manually or drop that format. I am not going to promise automation that the platform does not actually allow.

Not included, because it is a different job done at a different time of day: replying to comments and messages as they arrive. That is daily inbox work and it is quoted separately if you want it. If somebody asks a question under a post, you will see it before I do.

What it needs from you: photographs of your work, a line or two about each job, your logo and colours, and editor access to the pages. That list is not a formality — it is the difference between posts worth reading and filler.

Not included

• On-site photography or filming
• Paid advertising, and any advertising spend
• Direct message and inbox management
• Unlimited revisions
• Extra platforms or extra posts, unless we agree them

Advertising spend is paid by you to the platform and never marked up by me. Photography and video are a different trade and I will point you at someone rather than pretend otherwise.

If you also want the website or the search work, those are web design and local SEO, priced separately on the pricing page. Nothing here depends on them.

What is worth posting differs a lot by trade. These pages set out who is actually arriving on your website and what they check first: