SEO and websites for solar installers

A homeowner who has been told conflicting things by three salespeople and a neighbour, and who is quietly worried about being sold something. They are researching for weeks, not minutes.

• MCS certification, and that it is current
• Real installs on real roofs like theirs
• What happens about the warranty if you stop trading
• Honest payback figures rather than best-case ones
• Whether battery storage and EV charging are handled by the same people

• A page each for panels, battery storage, EV charging and heat pumps — they are different purchases
• The outcome before the kit: people buy a lower bill, not an inverter
• Install galleries by property type, because a terrace and a barn conversion are not the same job
• A page that answers the sceptical questions directly, because they are being asked anyway

I built the site for Imperial Solar Solutions, including a build tracker that lets engineers update a job from the van so the customer can watch their install move from survey to switch-on without phoning anyone.

See the work

Research into what solar installers are actually searched for in your patch, the pages that answer those searches written and added, your Google Business Profile kept right, and reviews built steadily. That is the Growth Pilot.

Social media matters more in solar than in most trades, because a homeowner spends weeks being reassured before committing. A steady feed of real installations, on real roofs nearby, does that reassuring while they are still deciding. How the social side works.