About Kestrel Build

I am Louis Ferrar, and before Kestrel Build I spent over twenty years in commercial and sales leadership in the UK building materials and construction industry. That is not a marketing CV, and it is the point.

It means I have sat on the other side of the table from builders, installers and contractors for years. I know what a quote conversation sounds like, what makes a specifier choose one supplier over another, and how much of this trade still runs on who returns a call. When I look at a trade website I am not thinking about design awards. I am thinking about whether it answers the three questions a buyer asks before they ring anyone.

Kestrel Build is a small, founder-led digital business that builds websites for trade and service companies and then does the search work that gets them found. The person you speak to is the person doing the work. There is no account manager, because there is no account management layer to pay for.

AI tools are used behind the scenes to work faster — research, drafting, checking. What you are buying is the judgement about what to do with the output, and the work itself gets looked at by a person before it goes anywhere near your site.

• Straight answers. Including the ones that lose me the sale. If your site is fine and the problem is that nobody knows you exist, I will say that.
• Agreed scope. You know what is being done before it is done, and what it costs. No surprise invoices.
• Plain reporting. What was done, what moved, what did not. No dashboard you need a guide to read.
• No guarantees. Nobody controls Google. Anyone who tells you otherwise is selling something.

Seven businesses across seven trades: solar and renewables, Porsche servicing, fire and security, commercial scaffolding, construction project management, carpentry and joinery, and air conditioning. Every one built from scratch rather than from a template. See the work.