SEO audit for your website

An SEO audit tells you, in plain English, what's holding your site back in search and in what order to fix it. It's the right starting point if you already have a website and don't know why it isn't bringing in calls.

• Titles and meta descriptions: do they say what each page is and make people click?
• Headings and content: is each page clear about one thing, in the words customers use?
• Service and area pages: what's missing that people are searching for?
• Local details: name, address or service area, phone and opening hours, and whether they match across the web.
• Google Business Profile: categories, completeness, photos and activity.
• Reviews: how many, how recent, and how you compare with competitors.
• Mobile speed and Core Web Vitals.
• Technical basics: sitemap, robots.txt, indexing, structured data and broken links.

A prioritised fix list: what to do first, what can wait, and what's a quick win versus a longer job. You can take it and do the work yourself, give it to your developer, or ask me to do it as part of the monthly service.

Businesses in Leicestershire, Nottinghamshire and the East Midlands, where I know the local search landscape and who you are actually up against. An audit is far more useful when the person writing it knows that your competitor in Loughborough has forty reviews and you have two.

I do audit sites elsewhere in the UK, and the technical half of the work is the same wherever you are. But if you want the local half done properly, these are the places I know:

Tell me your website address and what you do, and I'll tell you what an audit of your site would involve and what it costs. Get in touch or email hello@kestrelbuild.co.uk.

Two lighter ways in, both free:

• The free SEO check runs against your site in a few seconds and tells you where the basics stand — title, description, headings, HTTPS, mobile and speed. No email, no sign-up, nothing to unsubscribe from afterwards.
• A free website review is the same thing done by a person: you tell me about the business, I look at it properly and write back about what is holding the site back.

Either one will tell you whether a paid audit is worth your money. Plenty of the time it is not, and I would rather say so.