Free website review

Tell me about your business and I will go through your website and how it is showing up publicly in search, and send you what I find. No website yet? Say so and I will review the opportunity instead. Done by me, not generated.

What you get back

A written review of your website and how it is showing up in search, done by me, not generated and sent unread. It covers what is wrong, what it is costing you, and what I would fix first.

It takes a couple of working days, because somebody is actually looking at it. If your site turns out to be in good shape I will say that too — that costs you one email and saves you a monthly fee.

No website yet? Tick the box on the form and you get the same thing pointed somewhere more useful: what people in your trade are actually searching for in your area, who you would be up against, and what a site would need to do to win that work. Same couple of days, same no obligation.

What it is based on

Everything in the review comes from what is publicly visible: your website, your Google Business Profile, your reviews, and what I can see of where you turn up in search results. It is what anybody could look at, done properly by somebody who knows what to look for. If you have no website yet, the same applies to your trade and your patch — the competitors, the searches and the gap there is to aim at.

It is not based on your Google Search Console data — the private figures for what people actually typed before they found you, and where you ranked for each one. Nobody can see those without you granting access to your account, and I am not going to imply otherwise. If you do want that half, you can grant access at any point and it becomes part of the monthly work.

Want something in ten seconds instead?

There is an instant check on this site that reads any page the way Google does and tells you what it finds: title, description, headings, HTTPS, mobile, structured data, speed. No email, nothing stored.

It is the foundations only. It cannot tell you what your customers search for, who is beating you locally, or whether your Google profile is doing any work — which is the half that needs a person, and the half the free review covers.

Questions

Is it really free, and what is the catch?

It is free and there is no catch beyond the obvious one: I do these hoping some of you want the monthly work afterwards. If you take the review and go and fix it yourself, that is a fine outcome and it happens.

Will I get sales calls?

You get one reply, from me, with the review. If you would rather I did not ring, leave the phone field blank and I will not.

What do you need from me?

Your trade, the area you work in, and a sentence about what is not working. The website address too if you have one — and if you do not, say so on the form and I will review the opportunity instead of the site.

I have not got a website at all. Is this still for me?

Yes, and it is probably the most useful version of it. You get what your customers are searching for, who currently answers those searches, and what a site would have to do to compete — before you spend anything on building one.