Local SEO for Leicestershire businesses
Get found by people searching near you: the right pages, a Google Business Profile that works, and reviews that build trust. One person does the work and reports in plain English.
What local SEO actually is
Local SEO is the work that decides who appears when someone nearby searches for what you do: the map results at the top of Google, and the organic listings underneath. It is a different job from general SEO, because Google is answering a question about place as much as about topic.
Three things drive it: how well your website answers the search, how complete and trusted your Google Business Profile is, and what other people say about you in reviews and listings. Weak on any one, and a competitor a few streets away takes the call.
What I do each month
Research the searches that bring in work
Keyword and intent research for your real services and your real patch. Not the biggest terms; the ones people type when they are ready to buy, such as a service plus a town, or "near me" from a phone.
Build the pages that answer them
Service pages and area pages, written for your business and added as the research calls for them. Each one has its own purpose and its own words, so Google has a reason to show it.
Keep your Google Business Profile right
Categories, services, service area, hours, photos and posts, checked and kept current. See Google Business Profile.
Get your details consistent
Your name, address or service area, and phone number matching across the directories and listings that matter, so nothing contradicts anything else.
Build reviews
A simple, repeatable way to ask happy customers for a Google review, and replies to the ones you get. See Google reviews.
Watch the technical health
Speed on mobile, Core Web Vitals, indexing and broken links, checked every month, so a problem doesn't sit unnoticed for a quarter.
Report in plain English
Rankings, calls and enquiries once a month, with what changed and what happens next. No dashboard to decode.
Who it suits
Businesses that win work from people nearby: trades, installers, workshops, clinics, professional services, local retailers. If you have a service area or a premises and customers search for you by place, local SEO applies.
It will not suit you if you need guaranteed page-one positions by a certain date. Nobody honest can promise that, and I won't.
The half that search does not cover
Search gets somebody to your website. It does not answer the question they ask next, which is whether you look like a real, busy business once they start checking. That is what social media management is for, and it is why the two are sold together rather than separately.
Where I work
Based in Leicestershire and working UK-wide. Most local SEO work is for businesses in Leicestershire, Nottinghamshire and the East Midlands:
Questions
How long does local SEO take?
Some things move in weeks, such as fixing a Google profile or a broken page. Rankings for competitive searches usually take a few months of steady work. I'll tell you what to expect for your market, not a number to sell you on.
How much does it cost?
The Growth Pilot is £249 a month for the first three clients, and Growth Plus is £499. See what's included.
Do I need a new website?
Not always. If your current site is fast, clear and can carry new pages, I'll work with it. If it is holding you back, I'll say so and show you why. I also build sites; see web design.
Can you promise number one on Google?
No. Google decides the rankings, and anyone who guarantees a position is guessing or selling something else. What I can do is fix what's holding you back and report honestly on what moves.