Google Business Profile management

Your Google Business Profile is the listing that appears in the map results and on the right of branded searches. For many local searches it is the first thing a customer sees, and often the only thing before they ring you.

A profile that is unclaimed, half-filled or out of date loses calls to a competitor with a complete one. It is also the part of local SEO where small, correct details make the biggest difference.

• Claim and verify the profile, or take it back if someone else set it up.
• Choose the right categories, the main one especially, because it does more than anything else to decide which searches you appear for.
• List your services in the words customers use.
• Set your service area accurately if you travel to customers, rather than listing a home address you'd rather keep private.
• Hours, including holidays, kept current. Wrong hours cost calls and reviews.
• Photos of real work, premises and people, which customers trust far more than stock images.
• Posts and updates, so the profile looks alive.
• Questions and answers and reviews, watched and answered.
• Tracking on the website link and phone number so you can see what the profile brings in.

Google has strict rules: your name must be your real business name, you can't stuff keywords into it, and you can't list addresses you don't operate from. Profiles that break the rules get suspended, which is far worse than ranking a little lower. I do it by the book.

Profile management is included in both monthly tiers, alongside local SEO and review building.