SEO and websites for landscapers

A homeowner picturing their finished garden, or a commercial client buying grounds maintenance on reliability and price. Very different conversations from one website.

• Finished gardens, photographed well, ideally in the same season they are planning for
• Whether you design as well as build, or only build to someone else's plan
• Rough cost, because garden budgets vary more than almost any other trade
• How long the job takes and what their garden looks like meanwhile
• Whether maintenance afterwards is available

• A portfolio that opens with the work rather than a welcome paragraph
• Separate pages for design, hard landscaping, planting and maintenance
• Honest budget bands, because "it depends" loses the enquiry
• Seasonal content, since the searches move through the year and most competitors ignore that

Landscaping is not yet in my portfolio. The nearest is R.A.C Carpentry & Joinery, where the same problem applied — bespoke, visual work that had to be shown rather than described.

See the work

Research into what landscapers are actually searched for in your patch, the pages that answer those searches written and added, your Google Business Profile kept right, and reviews built steadily. That is the Growth Pilot.

This is the most visual of the five trades, and the one where before-and-after genuinely earns its keep. A garden finished in the spring is still selling work the following winter if it was photographed properly. How the social side works.