SEO and websites for roofers

Either somebody with water coming in who will ring the first firm that looks real, or somebody planning a re-roof who will get three quotes and compare them properly.

• Whether you can come today — and emergencies search on a phone, at speed
• That you are insured and that the work is guaranteed
• Photographs of roofs, not of vans
• Whether you do their specific type: flat, tile, slate, lead, GRP
• Reviews with recent dates on them

• An emergency page that loads fast and puts the phone number where a thumb already is
• Separate pages for repair, re-roofing, flat roofing and guttering
• Area pages for a realistic travel radius, not the whole county
• What a roof inspection involves, because the fear is being told you need a new roof when you do not

Roofing is not yet in my portfolio, and I will not pretend otherwise. The closest is Green Reach Scaffolding, where the buyer is also weighing risk at height, and R.A.C Carpentry & Joinery for trade-standard work.

See the work

Research into what roofers are actually searched for in your patch, the pages that answer those searches written and added, your Google Business Profile kept right, and reviews built steadily. That is the Growth Pilot.

Social media is not where roofing enquiries come from — those come from search, urgently. What it does is answer the check somebody makes at seven in the morning before they ring: is this firm real, and are they working now. How the social side works.