SEO and websites for builders
Most building firms get work by word of mouth and then wonder why the website never rings. Here is what actually changes that.
Who is actually on your website
A homeowner about to spend five figures, or a main contractor checking whether you can be trusted with a programme. Both are looking for the same thing first: evidence you have done this before, near them, without it going wrong.
What they check before they ring anyone
- Finished work, photographed properly, with enough detail to judge the standard
- Whether you actually cover their postcode
- Insurance, accreditations and whether you are a limited company
- How long you have been trading
- Whether anyone else has said you turn up
So this is what the site needs
- A page per job type — extensions, loft conversions, renovations, groundworks — because somebody searching "loft conversion" does not want a page about everything
- A proper project gallery with before and after, not a carousel of stock photos
- Area pages for the towns you genuinely work in
- An honest page about how you quote and what happens next
Have you done this before?
I built the site for Rich PM, a construction project manager running builds from first drawing to final key, and for Green Reach Scaffolding, who sell to main contractors weighing risk before price.
What the monthly work looks like
Research into what builders are actually searched for in your patch, the pages that answer those searches written and added, your Google Business Profile kept right, and reviews built steadily. That is the Growth Pilot.
Social media earns its place in this trade because a finished job is the sales material. A commercial client will look you up before a first meeting, and a LinkedIn page with recent work on it answers a question your website cannot: that you are busy now. How the social side works.
Question
Should I list my prices?
Usually not a fixed price, but a range and what drives it. The worst outcome is a quote conversation with somebody whose budget was never close — a page that says "extensions typically start around X and here is what moves it" filters those out before they cost you an evening.